The result

The content migration of Renault Nederland was finished on time. The new website went live containing:

  • 20 new landing pages
  • 200 new content pages
  • 15 new configurators
  • 100 migrated pages
  • A completely new tagging structure
    Rolling out a big project with the deadline in the middle of the summer: that’s asking for trouble. Yet we were in luck; all went smoothly! Thanks to a clear head and a professional approach the content migration went almost completely perfect. Crossphase was entirely in control, which was reassuring and produced a positive end result!

    Liesbeth Boersen, Renault

    The old situation

    The website that Renault was using before my arrival was not that old. Also, the CMS had only been in use since recently. However, the CMS would no longer receive any major updates.. As such, it was necessary for Renault Nederland to switch to a new platform as soon as possible. It was my honour to coordinate this content migration.


    Het hoofdkantoor in Parijs had al een site ontwikkeld, die aangepast moest worden aan de Nederlandse markt. Ook moest er een inventarisatie gemaakt worden van alle pagina’s die niet in de website van het hoofdkantoor waren meegenomen. Deze inventarisatie moest ervoor zorgen dat ik de pagina’s over kon zetten naar het nieuwe CMS.

    Stationery 2 2x

    The approach of the content migration

    The objectives asked for expertise in content migration. And Crossphase can deliver this! As Content manager at Renault I was responsible for:

    • Creating a content inventory and migrating all of the content.
    • Coordination with all internal and external stakeholders
    • Creating a redirect mapping
    • Coordinating all activities related to the localisation of the site
    • Coordinating all activities related to setting up a new Analytics structure
    • Coordinating all activities related to all new forms

    Project Team

    I wasn’t alone in this project: ​​a few colleagues from Renault and other organisations were also involved in the migration. My Crossphase colleague René kept the existing website of Renault running until the migration.

    Project Planning

    The new Renault website was planned for go-live at the end of July, because at the French headquarters almost everyone went on holiday in August. If this deadline was not met, the launch would be postponed for a month and a half. So the pressure was on. But despite a tight period of four months, we met the deadline!

    The content migration from Renault was a great challenge. The deadline was pretty tight. And a lot had to be done! Fortunately, it all worked out. I am proud that we delivered the new website before the summer holidays

    Britta Wielaard, contentmanager Crossphase

    Groepsfoto riga Crossphase
    Account manager

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