Content manager, content marketeer, copywriter, customer journey expert, content lead or content guru. Content specialists use 101 titles to describe their skills. Due to our constantly changing field of work, finding the right people can be a big challenge for managers. Because how do you determine what your team needs? How do you name that position? And how do you work together with different disciplines?
We developed the Content Skillset to better answer these questions. We use this model to map out which skills, experiences and knowledge you and your team already have. This makes it easier to see which skills are still needed to grow and improve as a team.
Good content teams are skilled in 3 important areas:
To help you find the right people, we first map out your team’s goals. Based on this, we create a profile of the skills that are already present and still needed in your organization. We also investigate if the existing skills are used effectively. What other teams do you have? Which technology is available? How do teams collaborate? We use this analysis to provide thorough advice.
Do you want to use the skillset for your team? Download our free whitepaper, including the full model and a detailed breakdown of the skills.
The Content Skillset was developed by our consultants Tim Hanse and Tjeerd Schopman. At OmnichannelX 2020 they explained how and why they created it, and shared some insights in the creation process.