The result.

My name is Jessica, a copywriter at Crossphase. During my one-year stay at the municipal organisation Stroomopwaarts, I:

  • Managed all digital channels
  • Set up the development of a completely new website
  • Built the foundation for a new self-organising communications team
“Keeping all balls up in the air, onboarding someone and managing our website project all at the same time; I have great admiration for Jessica!”

Frits Lukassen, manager

The old situation

Until 2018, the communication team of Stroomopwaarts was part of the municipality of Vlaardingen. But from that year onwards, they wanted to stand on their own feet.

Stroomopwaarts also had one big wish: a new website. The current website was outdated, complicated, and not very customer-friendly while we were already asking a lot of our target audience.

Wat is Stroomopwaarts?

Stroomopwaarts MVS is responsible for Work and Income in the municipalities of Maassluis, Vlaardingen and Schiedam. In short: it supports inhabitants in finding work and helps organisations with social entrepreneurship.

Stroomopwaarts presentatie
“You are a tower of strength to your colleagues. You’re a teamplayer and always do what you say. Your colleagues greatly appreciate you.”

Silvia Deckers, online specialist Stroomopwaarts

The way of working

Even though I was hired as a copywriter, it soon became clear that the wishes of the organisation were different. That’s why I first tried to find out which role would best fit the needs.

Step 1: acquisition digital channels

This all started with the acquisition of all digital channels, which were - up until that point - ran and maintained by the municipality of Vlaardingen:

  • Two websites
  • The intranet
  • The social media channels

Step 2: teambuilding

Besides creating my own role, I found it important to strengthen the team spirit. What was the raison d’etre of the new communications team. What are our tasks? And how do we, as an organisation, become more communicative? Together with my team I tried to find answers and create structure to these questions.

Step 3: responsibility for the new website

During the project, I received the role of project manager for the new website. What started out as a rough sketch, soon turned into a big project.

  1. We organised a pitch. A chose design bureau b-creative to create a modern, accessible and responsive design.
  2. We had a round-table with developers to build the website
  3. We hired writers to rewrite all content to easy-to-understand texts (at a B1 language level)
  4. A photographer started work on new visuals

And all of that in collaboration with the rest of the organisation.

Step 4: launching a website and communications team

After a year at Stroomopwaarts I could relegate my tasks. Together with my manager and my colleagues, I found two internal employees who would continue my work successfully: they now have a real communications team.

Stroomopwaarts begin nieuwe site
“Jessica has a special gift to become part of a team, while keeping her healthy and critical professional attitude. She uses this quality to get better results. She always goes above and beyond in a unique and good way.”

Desiree Curfs, director Stroomopwaarts

Could your organisation use a ‘Jessica’?

Our copywriters are real project managers. We help you make your website findable, goal-oriented, easy to understand and consistent.

Discover how we do that
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