Style guide: essential for a consistent tone-of-voice

Boost your conversion with a consistent writing style

The key to successful brands? Consistency. A style guide helps your colleagues to communicate in the same way.

It helps the web editor to implement the tone of voice on the website
The marketer who creates a newsletter
The external office that creates your adsevents

Consistency in your brand story prevents confusion and creates confidence at your target group. The result? More conversion.

A brand voice manual without a writing guide is like a brand without a voice

A style guide ensures clear instructions about the use of logos, colours and photography. But a lot of companies are missing extensive examples of the writing style. This is a missed opportunity, because image and word together, make your brand identity.

The brand identity has to be clear in your ads, on your website, in the newsletter, your servicemail and your tweets. Our copywriters are here to help you with the translation of the brand strategy to a detailed and useful style guide. We mark your words.

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Save time and money with a clear style guide

Without a style guide you waste a lot of time and money, because:

your editor-in-chief has to spend hours and hours on every text
it takes weeks before a new content specialist is ready to work
the briefing for an external partner is missing crucial instructions about tone of voice

Extensive instructions make sure every writer knows where to start. This saves a lot of time.

Need help? We are happy to make your tone of voice concrete

We do this by making sure we know your brand, product and target group. Then we create a style guide or we expand the current one for you.

A clear style guide contains:

the way we write abbreviations, phone numbers and names of the products
examples of your tone of voice
examples of the desired language level, most likely B1
how webpages are structured
the writing style and spelling rules

Writing style workshops

Now that the style guide is finished, it’s time to let the tone of voice come to life within your company.

Usually an email with a link to your style guide isn’t enough. That’s why we’d love to give presentations and workshops in your organisation. We spread your words ;).

Do you need a style guide for your tone of voice? An exploratory meeting is always free and without any obligation.

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