The key to successful brands? Consistency. A style guide helps your colleagues to communicate in the same way.
Consistency in your brand story prevents confusion and creates confidence at your target group. The result? More conversion.
A style guide ensures clear instructions about the use of logos, colours and photography. But a lot of companies are missing extensive examples of the writing style. This is a missed opportunity, because image and word together, make your brand identity.
The brand identity has to be clear in your ads, on your website, in the newsletter, your servicemail and your tweets. Our copywriters are here to help you with the translation of the brand strategy to a detailed and useful style guide. We mark your words.
Without a style guide you waste a lot of time and money, because:
Extensive instructions make sure every writer knows where to start. This saves a lot of time.
We do this by making sure we know your brand, product and target group. Then we create a style guide or we expand the current one for you.
A clear style guide contains:
Now that the style guide is finished, it’s time to let the tone of voice come to life within your company.
Usually an email with a link to your style guide isn’t enough. That’s why we’d love to give presentations and workshops in your organisation. We spread your words ;).