The results

In April 2014, Ziggo’s brand-new and responsive website went live. We helped migrate all the content from the old website to the new one. We rewrote the content for SEO and provided it with the right metadata. This large-scale website improvement significantly enhanced the user experience. It is one of our proudest achievements. We accomplished this feat with our multidisciplinary team of content managers and copywriters. We are honored that Ziggo is one of our many happy customers.

Old situation

Before this project, Ziggo used an outdated content management system (CMS), which was managed by their own technical team. The old CMS was cluttered and slow. It was the culprit that caused a long page load time. It was challenging to develop new functionalities as even simple adjustments were time-consuming. Ziggo was not able to adjust to the rapid changes in the market.

Our project objectives

A better user experience with:

  • A new responsive design
  • A stable platform and a new CMS
  • The possibility to make quick technical changes
  • Several improvements in technology and SEO content
We are honored that Ziggo is one of our many happy customers!


In the autumn of 2013, Ziggo started working on a new CMS in cooperation with UnitID, Enrise, Mobiquity, and Xebia. Their goal was to build a CMS that met Ziggo’s requirements. Crossphase joined the project to migrate all content to the new CMS in January 2014.

Consistent implementation

During a content migration, it’s important that a new CMS remains uncluttered and clean. Clear terms of collaboration about publishing content are important, even more so when multiple people work in a CMS.

This project was quite challenging because many components and functions required various content entry processes. Our content managers trained the Ziggo employees who joined the migration to quickly familiarise them with the system.

The migration

Migrating the content was essential to this project. Over 500 pages were moved to the new CMS, Hippo.

While migrating, the developers and the content team worked together intensively. As soon as the developers delivered new functionalities our team was ready to make them work. The content team consisted of two senior content managers from Crossphase, a web editor and several content experts from Ziggo.

Within the project our employees had multiple tasks:

  • Monitoring the planning
  • Ensuring a consistent implementation
  • Testing new functionalities


This migration was heavily dependent on the subcontractors of the development team. It increased the risk of a rapidly growing workload and chaos. And consequently, this would impact the lead time and costs. With a careful planning and flexible anticipation, all went well.The project was divided into two parts: Customer Service and Products.

Customer Service

The customer service pages were already optimised by Ziggo and Crossphase in the summer of 2013. Being a follow-up project, it was relatively quick and easy to migrate the content.


The products were not yet compatible with the new design. First, the channel managers investigated all content. Then the content team adjusted the content for the new design. Thanks to an automated process it ran smoothly.

We published the content using a scrum wall. Thanks to the close collaboration with the channel managers and the agile approach all product pages were uploaded and published quickly and efficiently.

Groepsfoto riga Crossphase
Business Developer

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