Every website and every web page has a goal: conversion. You want your visitor to act. You want them to order or sign themselves up. To become a member or to donate. To share or download something. Text guides your visitors towards those goals. You only have a split second to catch their attention, so no word should be on your page without good reason. The text on your website is not mere information, it's goal-oriented communication.
Google loves text. Pages written according to the (ever changing) preferences of Google attract more and better visitors.
Every visitor has a goal. Looking to find an answer to a question. Comparing products. Or downloading a whitepaper. We arrange your web page according to your goals and those of your visitors.
People love consistency. Using 'inquire' on one page and 'enquire' on the other. That’s confusing for your visitor. We make sure each of your texts has the right tone of voice.
Goal-oriented texts seduce and incite action. However, to get the most out of your seducing skills, you'll need to have a plan. Remove all possible obstacles. The most important obstacles in website texts are:
“We were looking for a web editor with skills in short copy, witty texts and affinity with the reading of books. Crossphase sent us a copywriter within a week. It turned out to be a great match.”
Eric Daamen
Teamleader Reading at the Royal Library
295 brand new pages. Or editing 10 existing pages and improving their findability? Advice about your new tone of voice and compiling a style guide. Whatever you need: we make sure the right copywriter gets the job.
