Optimisation always starts with analysis. What are your points of improvement? Do all pages have a clear goal? Are your SEO keywords in the right place? Are the texts well written, written on language level B1, can you scan the page? Is your content up-to-date and relevant for your target audience? Does the content guide your visitor towards their goal? Are there opportunities for a higher conversion rate by adding a link or call-to-action?
Because, your website doesn't exist just for fun. Whether it’s branding, sharing knowledge or sales, your website has a clear goal. So you need relevant, good content. A user-friendly, attractive and seductive website with good findability. In the online world innovation happens every day, so work on your website is never really finished.
Alright, here are a few examples of things you can do to improve your content:
Content optimisation is carried out by a content manager, content specialist, web editor, copywriter and/or textwriter.
The knowledge of our content managers and contentspecialists is always up-to-date. Ranging from SEO to writing content for a chatbot or voice assistant. Our support consists of 3 steps:
At the end of the project, we won’t leave you empty handed. We leave you with a solid content governance document and advice that moves you forward.