Content reuse and omnichannel personalisation - Noz Urbina

With content, the devil is often in the details. In this webinar, Noz Urbina goes deep into the issues that teams and projects face in the transition from hand-crafted, single-channel content deliverables to creating reusable, omnichannel content assets.

To use a metaphor, how does one make content less like baked clay pots and more like reusable building blocks. The most common issues in making this kind of transition are: designing effective content standards that govern the very small content components all the way up to whole deliverables, implementing a feasible content and technology strategy to support your operations.