Search Engine Optimisation | Style guide
Conversion Optimization | Plain language

Of course, you want as many visitors to understand and use your website. So write your texts on a level that 80% of users can understand: CEFR language level B1.

Our copywriters would love to make your website more readable!

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This is how we’ll help you write plain language

Whether you need completely new texts, or just a check on your current content, you decide exactly what you need together with our copywriter. We love to take the initiative, but we tailor our ideas to your exact needs.

Before we start writing, we would like to get to know your organisation and your audience better. We also take a look at the existing guidelines and rules for writing. Should these not be documented, then we’ll create a style guide for you. Of course, we also consider your SEO ambitions. Our copywriters know the ins and outs of SEO copywriting.

After mapping all wishes and expectations, we start with the most important part: writing! When the first texts are finished, we’ll fine-tune those with you and your audience. By conducting a check we can make sure that we’ve got the right tone of voice. After we get your consent, we’ll improve the remaining texts.

Of course, we’ll plan one or several feedback rounds, until you’re 100% satisfied with your copy. We’ll also ensure that all content will be proofed by a second copywriter.

If you want, we can publish the content in your CMS. By collaborating with designers and content managers, we’ll create the optimal user experience. Should the page structure change or pages receive new URL’s, then we naturally ensure correct redirects.

B1 vs. C1: battle of the language levels

In Europe, the level of proficiency in a language is measured in language levels. The Common European Framework of Reference for Languages (CEFR) distinguishes six language levels: A1 - A2 - B1 - B2 - C1 and C2. If you speak a language at A1-level, you can’t do much more than say hello or order a coffee. C2 is the highest level: you can understand complicated medical instructions and interpret judicial stipulations. Texts written on B1 level - or plain language in English - can be understood by 80% of the population in the Netherlands. Did you know that only 10% can understand C1-level texts? Nevertheless, we still see websites using needlessly difficult words.

Example C1
Aiming for interminable triumph through coherent and unambiguous passages? Then continuous consideration becomes imperative.

Example B1
Do you want your texts to be easy to read? Then it’s important to pay attention to them.

Joyce quote
“Writing in plain language is much more than just using easy words and avoiding jargon. We ensure a logical structure and cohesion with other pages. And last but not least: the most important message is at the top of every page. The result? Better user experience and a higher conversion.”

Joyce Spruit

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Sandeep Ganner

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