Datum: 27 May 2020
time: 12:30 and 16:30
Location: online

On 'Webinar Wednesdays', our experts will tell you everything about a relevant topic in the field of content, completely free of charge. On May 27, Noz Urbina explain how to write and structure content so that it's omnichannel and reuse-ready. Make sure you're there!

Session 1

Do you want to participate at lunchtime? That is possible! Our first webinar starts at 12:30 PM CET and lasts about 45 to 60 minutes.

Register for 12:30 PM

Session 2

Prefer to watch at the end of the day? We'll broadcast the webinar again at 4:30 PM CET and answer your questions live.

Register for 16:30 PM

What will I learn?

This webinar covers the following core questions:

  • How do you actually write and structure content so that it's omnichannel and reuse-ready?
  • What does an omnichannel toolset look like?
  • Can I create omnichannel, personalisation-ready content on a budget or start small, or is just for major enterprises roll-outs?
CD workshop Maarten
Noz Urbina
Noz Urbina is a globally recognised leader in the field of content strategy and customer experience. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. Noz is co-founder and Programme Director of OmnichannelX. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Master's Programme in Content Strategy at the University of Applied Sciences, Graz. In 2013 he founded his own consultancy Urbina Consulting and in 2018, co-founded the omnichannel events organisation OmnichannelX

From baked clay pots to reusable building blocks

With content, the devil is often in the details. In this webinar, Noz Urbina goes deep into the issues that teams and projects face in the transition from hand-crafted, single-channel content deliverables to creating reusable, omnichannel content assets.

To use a metaphor, how does one make content less like baked clay pots and more like reusable building blocks. The most common issues in making this kind of transition are: designing effective content standards that govern the very small content components all the way up to whole deliverables, implementing a feasible content and technology strategy to support your operations.

Webinar Wednesday by Crossphase

On Webinar Wednesday, we will update you on the most diverse topics in the field of content. From web editing to content management and from content migration to digital accessibility. The webinars last 30 to 45 minutes and take place on Wednesdays. You choose which moment best fits your schedule; around lunchtime or at the end of the day.

Office oranje

Need help with your content strategy?

Our consultants are more than happy to have a cup of coffee with you and explore how we can help you - without any obligations, of course.

Like to know more?

Register now!

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