Digital landscape: Ziggo
In April 2014, Ziggo’s brand-new and responsive website went live. We helped migrate all the content from the old website to the new one. We rewrote the content for SEO and provided it with the right metadata. This large-scale website improvement significantly enhanced the user experience. It is one of our proudest achievements. We accomplished this feat with our multidisciplinary team of content managers and copywriters. We are honored that Ziggo is one of our many happy customers.
Before this project, Ziggo used an outdated content management system (CMS), which was managed by their own technical team. The old CMS was cluttered and slow. It was the culprit that caused a long page load time. It was challenging to develop new functionalities as even simple adjustments were time-consuming. Ziggo was not able to adjust to the rapid changes in the market.
Our project objectives
A better user experience with:
- A new responsive design
- A stable platform and a new CMS
- The possibility to make quick technical changes
- Several improvements in technology and SEO content
“We are honored that Ziggo is one of our
many happy customers.”
This project was quite challenging because many components and functions required various content entry processes. Our content managers trained the Ziggo employees who joined the migration to quickly familiarise them with the system.
While migrating, the developers and the content team worked together intensively. As soon as the developers delivered new functionalities our team was ready to make them work. The content team consisted of two senior content managers from Crossphase, a web editor and several content experts from Ziggo.
Within the project our employees had multiple tasks:
- Monitoring the planning
- Ensuring a consistent implementation
- Testing new functionalities
The project was divided into two parts: Customer Service and Products.
The customer service pages were already optimised by Ziggo and Crossphase in the summer of 2013. Being a follow-up project, it was relatively quick and easy to migrate the content.
The products were not yet compatible with the new design. First, the channel managers investigated all content. Then the content team adjusted the content for the new design. Thanks to an automated process it ran smoothly.
We published the content using a scrum wall. Thanks to the close collaboration with the channel managers and the agile approach all product pages were uploaded and published quickly and efficiently.